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	<title>Comments on: Big Consulting Firms Turning to Social Media (aka) Enterprise 2.0?</title>
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		<title>By: Howard</title>
		<link>http://www.fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/comment-page-1/#comment-48565</link>
		<dc:creator>Howard</dc:creator>
		<pubDate>Sat, 15 Sep 2007 22:02:52 +0000</pubDate>
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		<description>Check into the P&amp;G move towards outsourcing and collaborating with outside researchers, inventors and the like.  The movement towards collaboration outside the firewall is accelerating fast.  A friend of bschool friend of mine at Caswell Smith http://www.caswellsmith.com (strategy  consulting) works with a few start-up firms that are making tools to support this movement.</description>
		<content:encoded><![CDATA[<p>Check into the P&amp;G move towards outsourcing and collaborating with outside researchers, inventors and the like.  The movement towards collaboration outside the firewall is accelerating fast.  A friend of bschool friend of mine at Caswell Smith <a href="http://www.caswellsmith.com" rel="nofollow">http://www.caswellsmith.com</a> (strategy  consulting) works with a few start-up firms that are making tools to support this movement.</p>
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		<title>By: Jon Husband</title>
		<link>http://www.fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/comment-page-1/#comment-433</link>
		<dc:creator>Jon Husband</dc:creator>
		<pubDate>Sat, 20 Jan 2007 20:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/#comment-433</guid>
		<description>In 2003 and 2004, when social software was arguably a smaller phenomenon, I used to run around forecasting why, when and how &quot;it&quot; (blogs, wikis, collaboration portals, etc.) would find a toehold in enerprises and then spread (or not).  The Watson Wyatt org effectiveness practice leader in this country, whom I knew from mutual jobs in a previous organizational consulting firm, used to run around using concepts and diagnostics with his clients that I had developed, until a client I had known for years who was the head of learning and OD in one of the largest companies here challenged him and said:

 &quot;Where do those notions come from ?  They sound remarkably similar to Joe Blow&#039;s, and I know they are not part of Watson Wyatt&#039;s standard practices&quot; (keeping in mind this was 2004).

To his credit, he owned up, and apologized for not having made the attributions (but he didn&#039;t refund the $3K daily fee).

Look for Mercer, Towers Perrin, Hay, Aon and PA Consulting (in the UK) to do something similar within a  year.

The tricky part for them is that they are heavily invested (tacitly) in helping managements sustain the means (and mirage) of control.  Not that they won&#039;t state otherwise, but it (deploying social software) will almost undoubtedly be the inside-the-firewall enterprise version of starting to blog but not really getting it, getting flustered or angered by comments, using ineffective moderation, etc. .. it may very well lead to more and more groupthink, and is very dependent upon the corporate culture that is in place and / or nourished.  That said, I believe it can be a very useful set of tools and process for making real and at leat semi-organic change to ccorporate cultures that need changing.</description>
		<content:encoded><![CDATA[<p>In 2003 and 2004, when social software was arguably a smaller phenomenon, I used to run around forecasting why, when and how &#8220;it&#8221; (blogs, wikis, collaboration portals, etc.) would find a toehold in enerprises and then spread (or not).  The Watson Wyatt org effectiveness practice leader in this country, whom I knew from mutual jobs in a previous organizational consulting firm, used to run around using concepts and diagnostics with his clients that I had developed, until a client I had known for years who was the head of learning and OD in one of the largest companies here challenged him and said:</p>
<p> &#8220;Where do those notions come from ?  They sound remarkably similar to Joe Blow&#8217;s, and I know they are not part of Watson Wyatt&#8217;s standard practices&#8221; (keeping in mind this was 2004).</p>
<p>To his credit, he owned up, and apologized for not having made the attributions (but he didn&#8217;t refund the $3K daily fee).</p>
<p>Look for Mercer, Towers Perrin, Hay, Aon and PA Consulting (in the UK) to do something similar within a  year.</p>
<p>The tricky part for them is that they are heavily invested (tacitly) in helping managements sustain the means (and mirage) of control.  Not that they won&#8217;t state otherwise, but it (deploying social software) will almost undoubtedly be the inside-the-firewall enterprise version of starting to blog but not really getting it, getting flustered or angered by comments, using ineffective moderation, etc. .. it may very well lead to more and more groupthink, and is very dependent upon the corporate culture that is in place and / or nourished.  That said, I believe it can be a very useful set of tools and process for making real and at leat semi-organic change to ccorporate cultures that need changing.</p>
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		<title>By: Bill Ives</title>
		<link>http://www.fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/comment-page-1/#comment-100</link>
		<dc:creator>Bill Ives</dc:creator>
		<pubDate>Tue, 16 Jan 2007 00:00:34 +0000</pubDate>
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		<description>Thanks for pointing out this interesting blog. There are likely a number of individuals at big consulting firms blogging on enterprise 2.0. At least one of the Fast Forward bloggers works for a large consulting comapny. There are likely even more alums such as myself.  I wonder how many of the big firms are starting a client facing practice in this space.</description>
		<content:encoded><![CDATA[<p>Thanks for pointing out this interesting blog. There are likely a number of individuals at big consulting firms blogging on enterprise 2.0. At least one of the Fast Forward bloggers works for a large consulting comapny. There are likely even more alums such as myself.  I wonder how many of the big firms are starting a client facing practice in this space.</p>
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		<title>By: Brian</title>
		<link>http://www.fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/comment-page-1/#comment-99</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Mon, 15 Jan 2007 23:16:31 +0000</pubDate>
		<guid isPermaLink="false">http://fastforwardblog.com/2007/01/15/big-consulting-firms-turning-to-social-media-aka-enterprise-20/#comment-99</guid>
		<description>Speaking of large consulting firms embracing Enterprise 2.0, it seems that Jeremy works for BearingPoint (used to be called KPMG consulting) and blogs about Enterprise 2.0 at http://www.socialglass.com</description>
		<content:encoded><![CDATA[<p>Speaking of large consulting firms embracing Enterprise 2.0, it seems that Jeremy works for BearingPoint (used to be called KPMG consulting) and blogs about Enterprise 2.0 at <a href="http://www.socialglass.com" rel="nofollow">http://www.socialglass.com</a></p>
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