Enterprise 2.0 matters because it’s so hard
by James Robertson
One of the interesting talks this morning was from Andrew McAfee from HBS, and this is what I took away from it (paraphrasing in my own words):
Enterprise 2.0 provides a competitive advantage because it is so hard to do, so hard to get adoption.
In other words, if this was easy, everyone would be doing it and there would be no competitive advantage for individual businesses. Of course, enterprise 2.0 still remains extremely hard to get going, and there’s the rub.
