http://www.fastforwardblog.com/2007/02/23/solving-the-110100-problem/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fastforwardblog.com/2007/02/23/solving-the-110100-problem/comment-page-1/#comment-1782 Jordan Frank Wed, 28 Feb 2007 18:35:37 +0000 http://fastforwardblog.com/2007/02/23/solving-the-110100-problem/#comment-1782 I agree that any Enterprise 2.0 project haphazardly deployed will result in only a 1% minority who actually publish original content. These are the "Alpha" bloggers who "have something to say" or are driven by their own reputation. But if you wrap a process around the use of the Enterprise 2.0 technology, then I can guarantee 100% participation in the relevant groups. These are the "Beta" bloggers. Read <a href="http://traction.tractionsoftware.com/traction/permalink/Public1022" rel="nofollow">this story about ShoreBank's IT group</a> for 1 real live example and my blog post <a href="http://traction.tractionsoftware.com/traction/permalink/Blog272" rel="nofollow">Beta Bloggers Need Not Lurk in the Enterprise.</a> I agree that any Enterprise 2.0 project haphazardly deployed will result in only a 1% minority who actually publish original content. These are the “Alpha” bloggers who “have something to say” or are driven by their own reputation. But if you wrap a process around the use of the Enterprise 2.0 technology, then I can guarantee 100% participation in the relevant groups. These are the “Beta” bloggers. Read this story about ShoreBank’s IT group for 1 real live example and my blog post Beta Bloggers Need Not Lurk in the Enterprise.

]]> http://www.fastforwardblog.com/2007/02/23/solving-the-110100-problem/comment-page-1/#comment-1674 Yoav Tue, 27 Feb 2007 17:09:31 +0000 http://fastforwardblog.com/2007/02/23/solving-the-110100-problem/#comment-1674 The fact that a model in which only 1% of production is a success doesn't fit with corporate thinking, sounds like a big problem. I beleive that a bigger problem is that those 1% (creators/thinkers) have no incentive to share their knowledge in the current corporate culture. On the internet those thinkers (if they are good onez) are well rewarded. IMO that is why behind-the-firewall blogging fails so miserably while on the internet blogging is booming. The fact that a model in which only 1% of production is a success doesn’t fit with corporate thinking, sounds like a big problem. I beleive that a bigger problem is that those 1% (creators/thinkers) have no incentive to share their knowledge in the current corporate culture. On the internet those thinkers (if they are good onez) are well rewarded. IMO that is why behind-the-firewall blogging fails so miserably while on the internet blogging is booming.

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