Enterprise 2.0 Wars: Coming Attractions?
by Bill Ives
I was very interested in Joe McKendrick’s post on InformationWeek: Enterprise 2.0 May Require ‘Nudge 2.0.′ I first had the reaction, okay Enterprise 2.0 in the IT press but what about the business press like blogs making the May 2005 cover of Business Week. But then I read Joe’s summary and read the actual Information Week report. It was not surprising, but revealing at the same time.
The negative issues for the IT folks included: security 64%, lack of expertise 55%, integration with legacy technologies 52%, difficulty proving ROI 51%. Not necessarily the main issues top of mind for the other employees. This study of IT people constraints nicely with Watson Wyatt’s research that found that “during the last three years there’s been a 400% increase in social media behavior.” Their also reports, “nearly 50% of the employee population will soon prefer – and expect – collaborative and interactive methods of communication with their employers.”
So could it be IT versus the employees, once again but with much more feeling? Could the coming attractions be the Enterprise 2.0 Wars. Episode One: A New Hope, Episode Two: Enterprise IT Strikes Back. If so What will Episode Three be?
