Lead, follow, and get out of the way
by Joe McKendrick
Our colleague Euan Semple just posted what are perhaps the ultimate and most direct-to-the-point manifesto on how organizations can promote Enterprise 2.0:
- Do nothing – your Web 2.0-aware employees will do it for you, but in an uncontrolled fashion
- Get out of the way - don’t tamper with the innovation and energy of a very tech-aware incoming generation
- Keep the energy levels up – perhaps this is best done by keeping the organization out of the way.
Euan’s message is that Enterprise 2.0 is a grassroots phenomenon that is inevitably sprouting across enterprises large and small. The knee-jerk organizational reaction to such trends is to attempt to control and overmanage the technology.
