http://www.fastforwardblog.com/2007/03/22/new-surveys-show-robust-enterprise-20-adoption/ Mon, 15 Mar 2010 01:23:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fastforwardblog.com/2007/03/22/new-surveys-show-robust-enterprise-20-adoption/comment-page-1/#comment-3814 jacques bughin Fri, 23 Mar 2007 08:19:02 +0000 http://fastforwardblog.com/2007/03/22/new-surveys-show-robust-enterprise-20-adoption/#comment-3814 Good to see people spot some of the work we have been doing on the adoption and benefits of entreprise 2.0. As a speaker at the FastForward conference, I know that a large debate stands to prevail around the use and benefits of web 2.0 technologies within the entreprise. On this matter, our detailed analyses go deeper than Forrester (small sample) as well as than the Economist Intelligence unit, that is: - we see that the largest momentum is coming outside of the CIO sphere really and that the business drives the adoption - we see as well that, despite the adoption numbers, only a few companies are adopting the full suite of technologies- (22% in our sample use more than 5 of those technologies) - for each technology, we can trace a bit of the adoption curve- that is we know the bottlenecks at each step of the adoption funnel (awareness of the technology, consideration of usage, actual test and trial and then use) -- the interesting thing is that the bottlenecks are very different from technolgy item to another-- for instance, mash-ups awareness is only 36% versus 85% for blogs, and collective intelligence tools will not be considered only by 26% of the companies surveyed versus up to 45% for bolgs. In general, removing bottlenecks like awareness of technology, etc, leaves us with a potential of 45% adoption in the next 3-4 years, that is close to three times the actual adoption. - we did also analyze the drivers of adoption-- the information is not yet fully processed, but basically we found some surprising results such that: a) India leads the way; b) Retail and high-tech co's are more inclined to adopt those technologies, etc. Not surprisingly, but equally important, companies whixh have exceeded their expectations of web 1.0 are first movers in web 2.0. - on the latter, those companies tend to have built a competitive advantage in using web technologies, linked more to partnerships with customers and suppliers, and the web 2.0 reinforces this advantage. Good to see people spot some of the work we have been doing on the adoption and benefits of entreprise 2.0. As a speaker at the FastForward conference, I know that a large debate stands to prevail around the use and benefits of web 2.0 technologies within the entreprise. On this matter, our detailed analyses go deeper than Forrester (small sample) as well as than the Economist Intelligence unit, that is:
- we see that the largest momentum is coming outside of the CIO sphere really and that the business drives the adoption
- we see as well that, despite the adoption numbers, only a few companies are adopting the full suite of technologies- (22% in our sample use more than 5 of those technologies)
- for each technology, we can trace a bit of the adoption curve- that is we know the bottlenecks at each step of the adoption funnel (awareness of the technology, consideration of usage, actual test and trial and then use) — the interesting thing is that the bottlenecks are very different from technolgy item to another– for instance, mash-ups awareness is only 36% versus 85% for blogs, and collective intelligence tools will not be considered only by 26% of the companies surveyed versus up to 45% for bolgs. In general, removing bottlenecks like awareness of technology, etc, leaves us with a potential of 45% adoption in the next 3-4 years, that is close to three times the actual adoption.
- we did also analyze the drivers of adoption– the information is not yet fully processed, but basically we found some surprising results such that: a) India leads the way; b) Retail and high-tech co’s are more inclined to adopt those technologies, etc. Not surprisingly, but equally important, companies whixh have exceeded their expectations of web 1.0 are first movers in web 2.0.
- on the latter, those companies tend to have built a competitive advantage in using web technologies, linked more to partnerships with customers and suppliers, and the web 2.0 reinforces this advantage.

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