Comments on: Taping into the Social Side of Content within the Enterprise http://www.fastforwardblog.com/2007/04/11/taping-into-the-social-side-of-content-within-the-enterprise/ Fri, 20 Nov 2009 20:29:35 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Bill Ives http://www.fastforwardblog.com/2007/04/11/taping-into-the-social-side-of-content-within-the-enterprise/comment-page-1/#comment-6055 Bill Ives Fri, 13 Apr 2007 20:46:13 +0000 http://fastforwardblog.com/2007/04/11/taping-into-the-social-side-of-content-within-the-enterprise/#comment-6055 Paula Thanks for this. If I understand you correctly self examination or reflection is another way of broadly describing what you are talking about. I alos agree that many organizations do have good ways for self examination or even think about it. It has been my expereince that the really good ones are also good at this. Enterprise 2.0 certainly opnes the doors to greater self examination. Paula

Thanks for this. If I understand you correctly self examination or reflection is another way of broadly describing what you are talking about. I alos agree that many organizations do have good ways for self examination or even think about it. It has been my expereince that the really good ones are also good at this. Enterprise 2.0 certainly opnes the doors to greater self examination.

]]> By: Paula Thornton http://www.fastforwardblog.com/2007/04/11/taping-into-the-social-side-of-content-within-the-enterprise/comment-page-1/#comment-5915 Paula Thornton Thu, 12 Apr 2007 05:09:46 +0000 http://fastforwardblog.com/2007/04/11/taping-into-the-social-side-of-content-within-the-enterprise/#comment-5915 There is an implication in Bill's post may not be obvious -- it is also under-recognized and under-capitalized in the industry at large. Bill said: "You can also look at the nature and substance of social interactions within the enterprise." This 'looking' is likely not recognized for what it truly is: design research. Evidence-based design is superior to 'just design'. While the 'voice' of the individual is critical, it cannot be considered in the absence of actual behaviors. I hadn't really considered this before. Whereas Data Warehousing provided a transition from Operational Data to Informational Data for the purpose of analytics, in the online space the critical focus is on marrying Transactional Anlytics with Behavioral Analytics. Given that many organizations lack solid online (or offline) design practices, it stands to reason that they would also be lacking in corresponding design research practices. If you want a differentiator -- focus here first. Success in Enterprise 2.0 hinges on superior design thinking. There is an implication in Bill’s post may not be obvious — it is also under-recognized and under-capitalized in the industry at large. Bill said: “You can also look at the nature and substance of social interactions within the enterprise.” This ‘looking’ is likely not recognized for what it truly is: design research. Evidence-based design is superior to ‘just design’. While the ‘voice’ of the individual is critical, it cannot be considered in the absence of actual behaviors.

I hadn’t really considered this before. Whereas Data Warehousing provided a transition from Operational Data to Informational Data for the purpose of analytics, in the online space the critical focus is on marrying Transactional Anlytics with Behavioral Analytics.

Given that many organizations lack solid online (or offline) design practices, it stands to reason that they would also be lacking in corresponding design research practices. If you want a differentiator — focus here first.

Success in Enterprise 2.0 hinges on superior design thinking.

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