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EIU Report on : “Serious business: Web 2.0 goes corporate”

by Hylton Jolliffe

The EIU report that you’ve heard mentioned here numerous times in recent months as well as at FASTForward ‘07 has just been released. The study, as described below, included a survey of more than 400 senior execs as well as interviews with individuals responsible for Enterprise 2.0 initiatives and implementation.

From the email from FAST that went out this morning:

“The report takes the Economist presentation at FASTforward ‘07 to greater detail and provides an interesting view into this fast-changing phenomenon. The report, based on original survey-based research, uncovers the current perspectives of senior managers, spanning from their understanding of the definition of ‘Web 2.0′, to the specific ways it will impact their firm’s revenues, expenses, and operations. Download the paper now.

And, in case you missed Jeanette Borzo, Contributing Editor, Economist Intelligence Unit, present at FASTforward ’07, we also invite you to Download the video presentation.

About the report:
Serious business: Web 2.0 goes corporate, a newly released Economist Intelligence Unit report, sponsored by FAST, examines how Web 2.0 is being applied – and will be applied in the near future – by large corporations, across a wide range of industries, throughout the world.

The report is based on a survey of 406 senior executives, as well as interviews with Citigroup, JWT, Global Crossing and other major corporations.

Register for access to the report and stay tuned for commentary from our contributors as well as from FAST (we’ve added a new category for all report-related posts).

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2 Comments »

James DellowApril 17th, 2007 at 4:02 pm

Hylton - can you check out the PDF file for this report on the FAST Website as I’m having trouble downloading it after registering. It says either the file isn’t available or corrupted. Thanks, James.

Hylton JolliffeApril 17th, 2007 at 5:14 pm

James, just checked it out again and everything went smoothly. If you (or anyone else) are still having problems, email me at hyltonj@gmail.com with any details you can provide about where you encountered hiccups and I’ll pass along to the folks at FAST.

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