Helping your colleagues (and others) understand “Enterprise 2.0″
by Tom Mandel
We’ve been talking a lot lately about the adoption of Enterprise 2.0, about whether it’s a big thing or a small thing, about whether it changes the world or changes work, about the forces that promote it or stand in its way. It’s a good thing.
But, I bet most of us know lots of people who really don’t understand what Enterprise 2.0 is or why it’s relevant to them at all. We spend time explaining the basics to those folks. That’s a good thing too.
Still, wouldn’t it be nice if we could simply point them to a resource that would help them ‘get it’ quickly? I don’t mean something like Wikipedia or a del.icio.us page full of links they can use to research Enterprise 2.0, or even a list of links to work by Andrew McAfee, the inventor of the term if not the phenomenon. People need to understand why something is relevant to them before investing the time to read encyclopedia articles or look into a subject in depth.
With that in mind, meet Charlie. This simple and engaging presentation gets people excited about Enterprise 2.0 — every time!
