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A Bit More on Good 2.0 Design

by Bill Ives

Paula Thorton recently wrote in Experience Design 2.0, “2.0 thinking is more dynamic — it requires deconstructing the ‘barriers’ and identifying the conditions by which the barriers can be removed. The planning for the Rave event embraced this concept.” I would agree. Web 2.0 and Enterprise 2.0 open up greater possibilities for a number of other good design principles.

For example, last November Paul Graham spoke at the Berkman Center. As the notice said, “In a recent essay, “Taste for Makers,” Paul argues that successful design, from math to software to painting, relies on the same aesthetic principles. Taste is therefore not a matter of subjectively appreciating fine works but is a required capability for creating great software or useful events. I tend to judge event design from an aesthetic, as much as a pedagogical, view.
The essay shares some very interesting design principles that apply to software design, as well as art, that can be useful for Enterprise 2.0 initiatives. Paul has experience in both art and software. Here are a few concepts from the piece. Good design is simple. Good design solves the right problem. Good design is suggestive. I have found that the best examples of both software and events follow these criteria. There are many more principles carefully defined with examples.

Wikis are a good example of these concepts. Brian Lamb quoted Charlie Mingus in his essay on wikis. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. “ This should be one of the guiding principles in designing enterprise 2.0 applications, using wikis or other tools. Take a look at what Paul wrote. It is full of good reminders.

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2 Comments »

Paula ThorntonMay 25th, 2007 at 2:26 pm

Kudos for deep thoughts on design (always welcomed). I also like the overall concepts. I simply add a ‘caution’ for those who have filtered glasses on today (there seems to be a lot of that going around). There are many who apply a mindset to the term ‘aesthetics’ that requires caution. The typical meaning associated with aesthetics is common means by which to dismiss the true potential for design thinking. Good design being simple and good design solving the right problem is related to but not equal to esthetics (http://en.wikipedia.org/wiki/Esthetics).

The most common meaning attached to this term has to do with feeling and emotion, as elicited by visual or physical aspects of a thing. The kind of emotion I look for in design is ‘pain’ — that can be elicited at a visual or physical aspect, but is more often to be found where the visual and physical aspects are all just great. Pain, is where the problems are (see the 5 ps of Design and Development, http://totalexperience.corante.com/archives/2007/03/02/the_5_ps_of_design_development.php). The highest design value can be gained first by finding and addressing points of pain.

The potential for 2.0 is finding little pains that happen a lot and big pains that we’ve turned into pearls (we’ve simply adapted to them and are now numbed to their damaging effects).

Bill IvesMay 26th, 2007 at 7:21 pm

Paula - Thanks for the links. While I may not be using aestehtics in the classic sense, a good event has a sense of harmony and flow. If the event seems awkward it is less likely to work in my expereince. Pain is a certainly a good thing to look for. It can be caused by unnecessary complexity. Web 2.0, if applied right, can simplify this complexity and reduce the pain. Pain can also be caused by obstacles to communication. Once again, we can see enterprise 2.0 solutions. There were many times in the past were I saw this enterprise pain. Solutions done in the spirit of enterprise 2.0 (prior to the tools we have now) addressed the lack of communication or the unnecessary complexity. Bill

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