Where does the corporate stuff go?
by Jevon MacDonald
In a meeting last week with a long time client (who I think might be the best e2.0 case studies out there, but I digress), we were reflecting on the lessons we have learned in the last few years. One topic that came up was that we needed a place to put all the corporate communications (this suggestion came from a new Director of Corporate Comm.) in an updated internal social platform we are working on.
The more they talked, and I tried to just sit and listen, it became obvious that any remaining formal communications from head office had become completely useless. Each time one was discussed, it was noted that “those typically lag a couple weeks behind the forum discussions and people get really frustrated with them”.
The lesson for me?: The breakdown of formal communications can happen so surreptitiously that it can be hard to notice. You might be faxing memos, posting document and sending emails all in to a void.
That is a lot of wasted energy, and in some cases, it is a wasted job.
