by Tom Mandel
June 18, 2007 at 9:30 am
· Filed under Enterprise 2.0
Andrew McAfee raised the problem a month or so ago of whether people using Enterprise 2.0 tools look like they’re not busy enough. The meme has circulated enough that now it’s surfaced as a deck on slideshare.
Tell me what you think!
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I really don’t think I want to meet David or Jessica any time soon! When I’m proselytising to my crew, I stick with the amazing Common Craft Show. As for not looking busy enough, I suspect the level of perceived business for people engaging with Web 2.0 is in inverse proportion to the technophobia (or plain old control-freakery) of the boss involved.
I agree, Michael — these are stick figures and pretty robotic even for that.
Just looked at Lee LaFever’s “what’s a wiki” presentation that Michael points to in the comment above. It’s a terrific intro to wikis and a great example of the synergy among new media, as it’s a video pretty much anyone could make.
We need literally *hundreds* of little guides like this. Congratulations to Lee for showing us the way (he does that pretty often, actually).
I agree. The little guide is simple, but it makes a key point. Given that some organizations — like the government of Ontario are banning Facebook and other “2.0″ technologies — the message that there are real benefits to opening up is important and will need telling again and again.
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LeeJune 18th, 2007 at 11:19 am |
Michael,
Thanks for the kind words - we’ve been having a great time with the videos.
Tom - long time no talk!
I agree that there are many, many opportunities to use a more simple format to make concepts more clear. I like to think that using paper and a whiteboard (what we call the “Paperworks” format) leaves room for more thinking about the core message of the video - which is the hardest part.
Look for more coming soon. 
Neither David or Jessica really ‘get’ 2.0…and Jessica’s way too ‘exclusionary’ in her attitudes. It’s not about one or the other…it’s both.
The Common Craft Show embraces 2.0 in it’s presentation. It embodies 2.0 thinking in its creation.
But I wouldn’t get too tied to the ‘wiki’ message. It’s more valuable as a message for 2.0 than it is about ‘wiki’…I’ve seen far too many wiki trainwrecks. Wiki is simply a ‘mechanism’ for engaging in an exchange…there are a lot more factors involved as to how successful that exchange becomes…it relies on a lot of givens: 1) sufficient energy for ‘input’, 2) the ‘right’ amount of content with the ‘right’ amount of organization 3) sufficient credibility and energy to attract the majority of ‘consumer only’s.
Taggin, Lee, please do tagging next - that’s my next mission.
Paula, I agree - but provided it’s not seen as the deus ex machina for all corporate information ills, focused, problem-solving wikis are the easiest way in for the neophyte (and it’s easy to forget that neophyte still means nearly everyone!)
Lee — that’s a great idea. Hit up tagging using your whiteboard ‘paperworks’ method. Clever and useful stuff.
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