Comments on: Wall Street Journal notes “Enterprise 2.0″ Adoption http://www.fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/ Fri, 20 Nov 2009 20:29:35 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Tom Mandel http://www.fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/comment-page-1/#comment-17121 Tom Mandel Tue, 19 Jun 2007 04:08:13 +0000 http://fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/#comment-17121 Yes, this is generic and no more -- and there needs to be more! One should always assume it is possible to make more happen. It's not the media's fault. We need to give them the attention and the material to do better. Yes, this is generic and no more — and there needs to be more!

One should always assume it is possible to make more happen. It’s not the media’s fault. We need to give them the attention and the material to do better.

]]> By: Lynda Radosevich http://www.fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/comment-page-1/#comment-17020 Lynda Radosevich Mon, 18 Jun 2007 17:51:03 +0000 http://fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/#comment-17020 I can tell you as a former journalist who had to write these "editorial calendar" items, reporters consider them a bother. Because they are scheduled far out in advance in order to make it easier to sell ads (you saw the full-page ads from Cicso, Microsoft and HP), their link to real news is weak and the editorial quality isn't up to that of the reporter-driven stories. Notice the piece by Bill Bulkeley on IBM's internal use of social networking that fails to mention IBM is selling the social networking software as part of Lotus Notes. Still, I agree it's good to get the general message out there that social software has a meaningful place in the enterprise and that discounting or fearing Web 2.0 isn't a successful strategy. I can tell you as a former journalist who had to write these “editorial calendar” items, reporters consider them a bother. Because they are scheduled far out in advance in order to make it easier to sell ads (you saw the full-page ads from Cicso, Microsoft and HP), their link to real news is weak and the editorial quality isn’t up to that of the reporter-driven stories. Notice the piece by Bill Bulkeley on IBM’s internal use of social networking that fails to mention IBM is selling the social networking software as part of Lotus Notes. Still, I agree it’s good to get the general message out there that social software has a meaningful place in the enterprise and that discounting or fearing Web 2.0 isn’t a successful strategy.

]]> By: Zia Zaman http://www.fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/comment-page-1/#comment-17015 Zia Zaman Mon, 18 Jun 2007 17:40:19 +0000 http://fastforwardblog.com/2007/06/18/wall-street-journal-notes-enterprise-20-adoption/#comment-17015 Tom, You're right when you say that "there's not much news here" and yet, as a vendor in the E2.0 space, I'm glad that this story was written. But what do you think makes this article newsworthy? How did it get past the editor? The examples are ok and we've seen the McKinsey and the Economist Intelligence Unit study many times before. It is a useful primer but isn't it time for a "native" take in the mainstream press? Can any media/PR/agency person out there explain to me and others just how we can get our really cool examples of E2.0 written up in the next Michael Totty article? zz Tom,
You’re right when you say that “there’s not much news here” and yet, as a vendor in the E2.0 space, I’m glad that this story was written. But what do you think makes this article newsworthy? How did it get past the editor? The examples are ok and we’ve seen the McKinsey and the Economist Intelligence Unit study many times before. It is a useful primer but isn’t it time for a “native” take in the mainstream press? Can any media/PR/agency person out there explain to me and others just how we can get our really cool examples of E2.0 written up in the next Michael Totty article?
zz

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