i tend to disagree with you on the launchpad event (need to admit that i work for one of the launchpad companies http://www.clarizen.com) , and here are my thoughts …

After being in enterprise 2.0 show , I am left with the feeling that just like any new trend , many vendors talk about bringing collaboration to the enterprise , many companies want to be in the space , but there is still a lot of confusion …

The majority of enterprise customers coming to the show , know that they want or need to go o Enterprise 2.0 , but still don’t understand how to do that , they try to find he real business value of the offerings being brought to the table , and this is where the solutions presented differ

Many of the solutions are for data sharing, data gathering, blogging and mash-ups, but still all of those solutions, as great as they appear in the home market, are still not packaged and positioned in a way that a real company can benefit from the real values that they can provide.

Many of the enterprises , have already working processes and organizations , they cannot , and will not change the structure or the basic procedures in order to get to the new age , what they are looking for is how to unleash the collaboration power of the web 2.0/enterprise 2.0 in order to enhance the performance and utilization of their current structure.

A real enterprise 2.0 solution should incorporate fit into the company’s process and enhance it , and this is where Clarizen is getting into the picture.

One of the basic processes any company has is the project management process, where the majority of the company’s IP and knowhow is centralized. This is the right place to incorporate the web 2.0 capabilities. As they are coordinated with an existing Structure and process, but enhance the collaboration, the knowledge sharing and at the end, increase the probability of a project to be successful.

Enterprise 2.0 is the future, but it needs to grow to solutions like the solution Clarizen offers, in order to fit into corporate America’s need to get into the web 2.0 in a productive way!

1. I really think that it’s important for us to understand the ‘failure’ of the Launch Pad Session: what did the vendors focus on that made them ‘think’ they had met the criteria; what were they missing? This is cricital information to help accellerate adoption (ala. understanding).

2. While I wasn’t at the conference your comments made me grateful for the FASTforward07 conference as my experiences there were just as you described them (kudos to FAST for that).

3. I disagree with Andrew for exactly your last point (he comes by it honestly, if you read the comments he posted about what he used to believe…he hasn’t yet thrown off all of those beliefs). Andrew said, “Enterprise 2.0 is not going to radically change organizations in the 5 years.” That’s an accurate projection based on ‘old’ thinking. No one can stop it. Why? For all the reasons that it’s 2.0. Emergent behaviors cause exponential change. Emergent behaviors are critical mass…this isn’t change that is managed into a new tomorrow. This is change that happens organically. When your body responds to a virus organically, the results can be sudden and violent — all of your systems respond and respond quickly.