Sharepoint gets a boost
by Zia Zaman
The benefits of Enterprise 2.0 are usually tied back to a common source – improvements in the way users share and communicate information with each other. 2.0 suggests a new age, a User Age where consumers, either as individuals or as part of an enterprise, are taking control of content and information consumption, forcing business to respond to their new demands.
The businesses that are able to respond to these new trends with the right offers, content, community, branding, advertising, and search will be crowned the winners. This market power is accrued by businesses that let users harness information according to each of their individual consumption patterns.
When you look at one of the most ubiquitous platforms for facilitating information consumption, you need not look much further than SharePoint. And yet, to truly satisfy a SharePoint user, enterprises need to ensure that the information that they want is easily consumable. More often than not, information consumption and use is driven by search. Which is why the recent news regarding FAST extending the value of SharePoint is significant. Because if you believe we are in an era of consumption, then enterprises need something now to get them started, to get their consumers hooked on the concept of sharing and collaborating in an intuitive way.
Ushering in the User Age? That’s a bold claim. Rather, you might say they are helping it along.
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