Comments on: The macro economics side of Web 2.0 marketing efficiencies http://www.fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/ Sat, 07 Nov 2009 18:38:51 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Web 2.0 Marketing http://www.fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/comment-page-1/#comment-229335 Web 2.0 Marketing Mon, 22 Jun 2009 12:29:56 +0000 http://fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/#comment-229335 Web 2.0 is the second generation and is the improved software of web1.0. Web 2.0 is designed with more advance software and systems which is much faster agile and cheaper than the former web. Web 2.0 is the second generation and is the improved software of web1.0. Web 2.0 is designed with more advance software and systems which is much faster agile and cheaper than the former web.

]]> By: Brett Bumeter http://www.fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/comment-page-1/#comment-26145 Brett Bumeter Wed, 25 Jul 2007 21:45:30 +0000 http://fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/#comment-26145 Internet 2.0 is an improvement over 1.0 as it beings to eliminate some of the waste on the web. If you do a Google search on a topic you will find hundreds if not thousands of results, with many of those results re-writing the same exact concept over and over again. That result is a 1.0 era legacy. Web 2.0 starts to harness the power of the masses to create one result or at least 100 instead of 100,000 results. All of those voices out there capable of providing a contribution can refine a block of marble into a beautiful design like a statue as opposed to creating too many knock offs. Companies face the same problem internally as people constantly rewrite, rework and relearn the same things that their predecessors or people in other areas of the company learned before. (This problem is compounded at an arithmetic rate when you factor in layoffs and cut backs that exorcise knowledge out of a company.) Web 2.0 reduces some of that redundancy and improves the final result, case in point something like a Wiki or Digg.com that is powered by the masses to hone a result. The problem now The masses can improve like in an open source development group, but often times the minority view (even if correct or more efficient) gets lambasted out of a 2.0 Social Network like system. Web 3.0 will have to take us somewhere where the results are further reduced in size and the minority view is balanced against the group think majority. Business will not benefit from either 2.0 nor 3.0 until they stop throwing away their hard earned and invested corporate knowledge. Internet 2.0 is an improvement over 1.0 as it beings to eliminate some of the waste on the web. If you do a Google search on a topic you will find hundreds if not thousands of results, with many of those results re-writing the same exact concept over and over again.

That result is a 1.0 era legacy.

Web 2.0 starts to harness the power of the masses to create one result or at least 100 instead of 100,000 results. All of those voices out there capable of providing a contribution can refine a block of marble into a beautiful design like a statue as opposed to creating too many knock offs.

Companies face the same problem internally as people constantly rewrite, rework and relearn the same things that their predecessors or people in other areas of the company learned before. (This problem is compounded at an arithmetic rate when you factor in layoffs and cut backs that exorcise knowledge out of a company.)

Web 2.0 reduces some of that redundancy and improves the final result, case in point something like a Wiki or Digg.com that is powered by the masses to hone a result.

The problem now

The masses can improve like in an open source development group, but often times the minority view (even if correct or more efficient) gets lambasted out of a 2.0 Social Network like system.

Web 3.0 will have to take us somewhere where the results are further reduced in size and the minority view is balanced against the group think majority.

Business will not benefit from either 2.0 nor 3.0 until they stop throwing away their hard earned and invested corporate knowledge.

]]> By: Paula Thornton http://www.fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/comment-page-1/#comment-25686 Paula Thornton Mon, 23 Jul 2007 03:21:57 +0000 http://fastforwardblog.com/2007/07/22/the-macro-economics-side-of-web-20-marketing-efficiencies/#comment-25686 There is no debating the fundamental economic values of leveraging the online channel as a total customer strategy. But there are changes that came with the online era that are not specific to that channel: design. The internet helped 'force' attention to all sorts of economies of design: simplified processes, interaction, clarity for understanding, etc. These economics apply equally well elsewhere -- especially, internally, ala. intranet, ala. Enterprise 2.0. The problem is that businesses cannot see all that they can 'stop' doing as a result of embracing more efficient/effective design: most efforts related to training (ala. shaping the employee to the solution) can be replaced with communications plans (for awareness). But as I recently realized, this will never be realized if IT cannot see beyond SDLC. Initiatives do not start with requirements. Initiatives start with general problem statements and then engage in design -- with cross-architectural representation. The requirements (the blueprints) come out of a design process -- development works from design blueprints. In 2.0, however, the rate of exchange is faster. Overly-formal cycles kill creativity. A new balance is needed...and then productivity levels will soar. There is no debating the fundamental economic values of leveraging the online channel as a total customer strategy. But there are changes that came with the online era that are not specific to that channel: design. The internet helped ‘force’ attention to all sorts of economies of design: simplified processes, interaction, clarity for understanding, etc.

These economics apply equally well elsewhere — especially, internally, ala. intranet, ala. Enterprise 2.0. The problem is that businesses cannot see all that they can ’stop’ doing as a result of embracing more efficient/effective design: most efforts related to training (ala. shaping the employee to the solution) can be replaced with communications plans (for awareness).

But as I recently realized, this will never be realized if IT cannot see beyond SDLC. Initiatives do not start with requirements. Initiatives start with general problem statements and then engage in design — with cross-architectural representation. The requirements (the blueprints) come out of a design process — development works from design blueprints.

In 2.0, however, the rate of exchange is faster. Overly-formal cycles kill creativity. A new balance is needed…and then productivity levels will soar.

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