Comments on: Using Web 2.0 and Enterprise 2.0 for World Health Goals http://www.fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Rob Paterson http://www.fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/comment-page-1/#comment-33890 Rob Paterson Fri, 17 Aug 2007 10:32:20 +0000 http://fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/#comment-33890 For me 2.0 is a useful rebrand and it also points to a metaphor. It's more than interactive and two way - revolutionary compared to 1.0 and a return to something old - "Conversation". But most of the tools are free or cheap and hence can be used by those who traditionally have no money. They also use a vernacular language and so regular folks are no longer dependent on the "Priest" of IT to "help/Control" them. My NGO clients are stunned by the fact that they don't need to be the servant of a techhie any more. This is radically different from 1.0 and while it has a lot of tech babble - 2.0 is very democratizing - it is pushing power out. This is why I think that it will change the world as the press did in the 16th century For me 2.0 is a useful rebrand and it also points to a metaphor.

It’s more than interactive and two way – revolutionary compared to 1.0 and a return to something old – “Conversation”.

But most of the tools are free or cheap and hence can be used by those who traditionally have no money. They also use a vernacular language and so regular folks are no longer dependent on the “Priest” of IT to “help/Control” them. My NGO clients are stunned by the fact that they don’t need to be the servant of a techhie any more.

This is radically different from 1.0 and while it has a lot of tech babble – 2.0 is very democratizing – it is pushing power out. This is why I think that it will change the world as the press did in the 16th century

]]> By: Bill Ives http://www.fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/comment-page-1/#comment-32965 Bill Ives Tue, 14 Aug 2007 18:53:26 +0000 http://fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/#comment-32965 Lisa You provided an excellent commnet. Fats Domino used to say thet rock and roll was just a new marketing strategy for rythmn and blues. In a away it was and Fats did not really change his style but the new marketing strategy opnned up a lot of new uses and a bigger audience. I am not completely happy with the term web 2.0 but it has beocme the common brand so we use it And it is different. In the original web you could have individuals share ocntent but they generally did not do it. Now the majority of content comes from indiviudals. This participation is just one of the changes but perhaps the most significant. Thanks, Bill Lisa

You provided an excellent commnet. Fats Domino used to say thet rock and roll was just a new marketing strategy for rythmn and blues. In a away it was and Fats did not really change his style but the new marketing strategy opnned up a lot of new uses and a bigger audience. I am not completely happy with the term web 2.0 but it has beocme the common brand so we use it And it is different. In the original web you could have individuals share ocntent but they generally did not do it. Now the majority of content comes from indiviudals. This participation is just one of the changes but perhaps the most significant. Thanks, Bill

]]> By: Lisa Padilla http://www.fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/comment-page-1/#comment-32883 Lisa Padilla Tue, 14 Aug 2007 15:30:52 +0000 http://fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/#comment-32883 But Ian, it isn't mythology. You said yourself that Web 2.0 is just a new name for an old thing? That's not a myth, it's "rebranding". The reason Bill's story sets a fine example is because people are using it. It has everything to do with the penetration of engagement. When we brand anything -- a thought or a product -- we are <i>teaching</i>. We change the name of that thing in order to explain it in terms the unknowing can understand. When the InfoWorld guy placed a coupler on a pay phone receiver a few years back, sending data back to people from multiple locations, someone said hey, people have been moving data across phone lines for years, that's not new. Today we call it a mobile lifestyle. Branding is an art, an art that moves people. Web 2.0 is a quirky way of saying, come in the pool, the water is fine. The Internet is easier now, we've knocked some bugs out and there's more in it for you now. I believe everything we do in life is a metaphor, another word or way, to describe something that already exists. For what something, is the real mind bender. Lisa Padilla http://www.lisacast.com But Ian, it isn’t mythology. You said yourself that Web 2.0 is just a new name for an old thing? That’s not a myth, it’s “rebranding”.

The reason Bill’s story sets a fine example is because people are using it. It has everything to do with the penetration of engagement. When we brand anything — a thought or a product — we are teaching. We change the name of that thing in order to explain it in terms the unknowing can understand.

When the InfoWorld guy placed a coupler on a pay phone receiver a few years back, sending data back to people from multiple locations, someone said hey, people have been moving data across phone lines for years, that’s not new. Today we call it a mobile lifestyle.

Branding is an art, an art that moves people. Web 2.0 is a quirky way of saying, come in the pool, the water is fine. The Internet is easier now, we’ve knocked some bugs out and there’s more in it for you now.

I believe everything we do in life is a metaphor, another word or way, to describe something that already exists.

For what something, is the real mind bender.

Lisa Padilla
http://www.lisacast.com

]]> By: Ian Thorpe http://www.fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/comment-page-1/#comment-30718 Ian Thorpe Wed, 08 Aug 2007 16:26:52 +0000 http://fastforwardblog.com/2007/08/07/using-web-20-and-enterprise-20-for-world-health-goals/#comment-30718 A fine example of what the web can do. But Web2 ? It is the kind of thing those pof us who used networks were doing before the term World Wide Web hadf been coined. The web would be a lot better without the army of people who are running round inventing new names for things that are old, ordinary and mundane. Had people been given the time and support to learn to use Web1 they would understand Web2 is a piece of geek mythology. A fine example of what the web can do. But Web2 ? It is the kind of thing those pof us who used networks were doing before the term World Wide Web hadf been coined.
The web would be a lot better without the army of people who are running round inventing new names for things that are old, ordinary and mundane.

Had people been given the time and support to learn to use Web1 they would understand Web2 is a piece of geek mythology.

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