http://www.fastforwardblog.com/2007/08/17/relative-roi/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.fastforwardblog.com/2007/08/17/relative-roi/comment-page-1/#comment-35341 Zia Zaman Mon, 20 Aug 2007 20:34:38 +0000 http://fastforwardblog.com/2007/08/17/relative-roi/#comment-35341 As usual, awesome post. I too feel that ROI is a trap that ensnares some of the best ideas from getting executed. As usual, awesome post. I too feel that ROI is a trap that ensnares some of the best ideas from getting executed.

]]> http://www.fastforwardblog.com/2007/08/17/relative-roi/comment-page-1/#comment-35050 Brian House Mon, 20 Aug 2007 04:54:55 +0000 http://fastforwardblog.com/2007/08/17/relative-roi/#comment-35050 Great article on ROI and today's socially connected web fabric. I'm working on some research around the 2.0 aspects of measurements and metrics, and the idea of ROI being incredibly easy to misuse in the 2.0 world continues to rear its head. You correctly point out that many people don't apply ROI with the correct opportunity cost in mind (i.e. the cost of doing nothing). Additionally, in the 2.0 world, it seems that innovation from the grassroots and breakthrough growth via community and collaboration are aspects of strategy which ROI cannot capture without some thoughtful modification. Metrics like 'return on innovation' or even 'return on community' seem to be more relevant than ROI today. Anyway - great thoughts.. Great article on ROI and today’s socially connected web fabric. I’m working on some research around the 2.0 aspects of measurements and metrics, and the idea of ROI being incredibly easy to misuse in the 2.0 world continues to rear its head. You correctly point out that many people don’t apply ROI with the correct opportunity cost in mind (i.e. the cost of doing nothing). Additionally, in the 2.0 world, it seems that innovation from the grassroots and breakthrough growth via community and collaboration are aspects of strategy which ROI cannot capture without some thoughtful modification. Metrics like ‘return on innovation’ or even ‘return on community’ seem to be more relevant than ROI today. Anyway – great thoughts..

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