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	<title>Comments on: The link between Personalization and Social Networking</title>
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		<title>By: Bartolomeo Guarienti</title>
		<link>http://www.fastforwardblog.com/2007/08/20/the-link-between-personalization-and-social-networking/comment-page-1/#comment-35608</link>
		<dc:creator>Bartolomeo Guarienti</dc:creator>
		<pubDate>Tue, 21 Aug 2007 12:25:02 +0000</pubDate>
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		<description>Leiki, a young finnish technology provider, specialises exactly in this. Enabling ecommerce websites to provide a personalised experience to each of their costumers. 
Leiki Focus, Leiki&#039;s main product, is able to generate automatically incredibly detailed profiles of content and to match them with any other kind of content, allowing linking of products across a website. leiki also builds a historical interest profile of the user and matches it to all the content available in the database finding quickly relevant info.

Leiki&#039;s product uses social filtering algorithms to tune its recomendations, however by utilizing content analysis algorithms the product does not require a huge user base and a learning period to start working accuratley. Moreover both we and our clients have noticed a major advantage in being able to tune the relevance of social filtering according to different projects and websites.

Through productised APIs and simple integration procedures Leiki is able to deliver a product that both revolutionises user experience and produces the most detailed live market research of ones userbase. 

Please visit Leiki.com for more info or email sales@leiki.com</description>
		<content:encoded><![CDATA[<p>Leiki, a young finnish technology provider, specialises exactly in this. Enabling ecommerce websites to provide a personalised experience to each of their costumers.<br />
Leiki Focus, Leiki&#8217;s main product, is able to generate automatically incredibly detailed profiles of content and to match them with any other kind of content, allowing linking of products across a website. leiki also builds a historical interest profile of the user and matches it to all the content available in the database finding quickly relevant info.</p>
<p>Leiki&#8217;s product uses social filtering algorithms to tune its recomendations, however by utilizing content analysis algorithms the product does not require a huge user base and a learning period to start working accuratley. Moreover both we and our clients have noticed a major advantage in being able to tune the relevance of social filtering according to different projects and websites.</p>
<p>Through productised APIs and simple integration procedures Leiki is able to deliver a product that both revolutionises user experience and produces the most detailed live market research of ones userbase. </p>
<p>Please visit Leiki.com for more info or email <a href="mailto:sales@leiki.com">sales@leiki.com</a></p>
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