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Failure 2.0: Is E2.0 ‘Failure’ Different Than Anything Else?

by Joe McKendrick

As a “seasoned expert” on failure (ha ha), I was quite interested to see Michael Krigsman had launched a new blog over at the ZDNet blogging community on the very topic of IT project failure.

Enterprise 2.0, of course, is not immune to project failures, and Michael takes up some of the issues around E2.0 in recent posts — taking Google, Grand Central, Skype, Ning (and Salesforce.com), Netflix, Google, and Gnomedex to task for some recent high-profile glitches and sudden service terminations.

Michael observes that Enterprise 2.0 cloud-based services will be held to the same standards as other utilities we’ve come to rely on to advance our civilization:

“Large-scale business adoption of Enterprise 2.0 infrastructure applications, such as Skype, will only occur when these new technologies can survive comparison with established utilities. Society has demanded that basic services — water, phone, electricity, roads, and so on — must adhere to certain levels of reliability and availability. Likewise, business users expect their software infrastructure to provide high reliability, especially in mission-critical domains. …Such high-profile failures make consumers and businesses wary of adopting Enterprise 2.0 tools.”

Michael goes on to note that “Enterprise 2.0 describes a philosophy of technological and organizational design; it’s not a spiritual path. Mission critical systems, whether old-style or new, must adhere to basic standards of reliability and availability… If you build systems that real people rely upon, then build them right. If your system doesn’t work reliably, then sorry, you aren’t yet ready for prime time.”

That covers external failure to deliver. But what about internal Enterprise 2.0 project failure? As things unfold, and Enterprise 2.0 sees wider adoption as an enterprise platform, it will be interesting to get Michael’s read on what will constitute success versus failure for E2.0 projects — be it failure to deliver ROI, or lack of enterprise adoption, or something else.

Over at my ZDNet SOA blog, I recently took up the question of what, exactly, constitutes SOA “failure,” and would we even know if a project has failed.

Of course, ROI is seen by many as the gold standard of project success, and FastFoward blogging colleagues Paula Thorton and Rob Paterson recently took up the matter of ROI and E2.0. Rob says corporate culture trumps ROI for any given initiative, while Paula admonishes companies to “stop the madness” around bean counting.

Some of the items that can be considered failures in an SOA setting may be transferable to E2.0, such as continued (or increased) lock-in by a single vendor, and lack of adoption of services by other users in the enterprise. Currently, Enterprise 2.0 is inexpensive to adopt, and any failures to deliver may have minimal impact. This may change as organizations come to depend more on E2.0 methodologies, platforms, and tools, however.

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3 Comments »

Mario RuizAugust 23rd, 2007 at 3:44 am

Hi Joe,

Most times I find in a different position than Michael: where he sees the Book of Revelations (Apocalypses) in every move a Web 2.0 company make, most times I see progress. Even when we make mistakes, I a see a lesson.

But today I am surprised your own description: Seasoned expert in failure. I thought it came with the nature of every consultant, because most real life projects do not last what we predicted and do get the 100% of what we hoped. Consultants spend plenty on time form one project to other, do they have seen plenty of failures.

Also the “start up managers” are kind of failure experts, based on simple math, nine out of ten companies go out of business before the year number six.

But I wonder what makes a person a seasoned failure expert. I can’t help to wonder, How are you professionally, how was college.

Mario Ruiz
@ http://www.oursheet.com

Joe McKendrickAugust 23rd, 2007 at 9:15 am

Hi, thanks — the comment was actually meant to be tongue in cheek, but I’ll quote John Keats, who said, “failure is the highway to success.”

Paula ThorntonAugust 23rd, 2007 at 11:52 am

Here’s what IT typically misses. This was something that I first saw over a decade ago when we were embracing Data Warehousing (then, the ‘new kid on the block’). There is absolutely a need for ‘production security’ — from an operational perspective — the things that it takes to keep a business running. [It's amazing to me as to how we're so good at this and yet Wells Fargo had a total meltdown (it may have been regional, I wasn't privvy to all the details) with all the critical systems down for an entire day.]

But 2.0 is about teasing out the small stuff. There should be lots of redundancies. Indeed, the BEST leverage of E2.0 is from a data perspective. Here the goal is not to change anything already in place (one example being mashups), but to leverage what’s already there in a different way.

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