McAfee: Enterprise 2.0 a ‘Game Changer’
by Joe McKendrick
At a recent event sponsored by Oracle, Harvard’s Andrew McAfee evangelized the Enterprise 2.0 message, predicting that it would turn the technology paradigm upside down within many organizations.
However, while technology and financial services have been quick to embrace the new technologies and methodologies, expect resistance from organizations with more structured ways of doing business, he cautioned.
McAfee admitted he was skeptical at first about applying Web 2.0 to the business, but the more he explored the possibilities, the more he saw the potential.
Unlike highly structured, lumbering enterprise applications such as ERP and CRM, Web 2.0-based applications were light and adaptable. “It did not impose anything on users. Instead it gave them a very, very free environment to work in and lets structures emerge over time.”
McAfee defines Enterprise 2.0 as “the use of a freeform social software platform inside an organization that allows them to do things that are important.”
