Social Media & Emergency – Update on KPBS – Lessons for Public Broadcasters
by Rob Paterson
“San Diego’s KPBS-FM lost its main transmitter this morning as a wildfire burned Mt. San Miguel. By 8:30 a.m., its all-news coverage of the region’s multiple fires moved from 89.5 to 94.9 MHz, using a music station’s frequency lent by Lincoln Financial Media Co.” (The Current)
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Thank goodness for the loan – but by having a major online presence, KPBS, would still have been in action – so what is your Station’s Emergency plan?
In my former life, I worked for CIBC a large Canadian Bank. WE knew that if for any reason, we lost a major dealing room, we might go out of business. So we worked with our competitors and set up an emergency dealing room in several key centres. So on Sept 12, CIBC, whose office was in the next door building to WTC and was wrecked by the collapse of the larger structures, was open for business.
We live in a much more volatile world where major weather systems can take out entire states. So what about developing a state wide plan for your state? I assure you that the day after the hurricane/fire/flood is not the time to be thinking about what to do.
Social media will surely play a major role in any such plan?
