FAST invites readers of the FASTforward blog to attend a free webcast:

“Hometown Paper In A Digital World: Serving Local Audiences As Well As Advertisers Through Search And Community” – An online panel with Editor & Publisher, Seattle Times and Philly.com”

The details:

Date: Tuesday, November 13, 2007
Time: 2:00 PM EST / 11:00 AM PST

The discussion brief:

The newspaper model as we know it is under enormous pressure as it vies to effectively compete in the Digital Age. Today’s new world order of 24-hour cable networks and up-to-the-minute news-oriented websites is forcing the newspaper industry to develop advanced, innovative and more local services to its audience and advertisers.

The situation is exacerbated on the local level as traditional home town papers often lack the resources and reach to go toe-to-toe with larger media conglomerates. The only way for these mainstays of American publishing to keep the presses humming is to offer more customized, local and relevant content to its core audience.

Enter localized search technology. Many newspapers are leveraging this technology to: drive new revenue by expanding search-based advertising and driving web and print subscriptions; reinforce local brands by offering a rich, local content and portal experience; and increase customer loyalty by providing multimedia and personalized content delivery.

Join Editor & Publisher magazine for a live, interactive Web Seminar featuring a panel of industry experts who will discuss how local search technology is being incorporated into traditional service offerings. Hear directly from Philly.com and The Seattle Times about how they are using online publishing and unified search models to successfully leverage their existing print business.

REGISTER NOW!