by Rob Paterson
November 14, 2007 at 6:21 am
· Filed under Blogging, Conferences, Enterprise 2.0, Social Media, Stuart Henshall
How often is there a conference that you want to attend but can’t? Wouldn’t it be great if the organizer set up the conference so that it could be blogged. People are blogging them anyway – usually under challenging conditions.
What would be an ideal approach?
Stuart Henshall has given this a lot of thought
“I’ve been meaning to write a post about conferences, conference organizers and how they prepare for a social media world. I attended two conferences in the last week KMWorld and FutureVision. Both were inadequately prepared for social media. I use them only as an example, both were excellent events in their way and yet they were missed opportunities. Still rather than address the organizers I thought I’d address the presenters. There are lessons listed for Organizers and PR firms too.
Presenters generally came unprepared for a social media world. Unless we are talking an O’Reilly conference, Supernova, Barcamp or a Blogging convention you as a presenter may not have been confronted with the “problem” … or is that “opportunity” before. Each time I’ve gone to a non-tech / non geeky conference in the last few years outside of communications I’ve felt lost and unsupported. I’ve also learned “bloggers” just aren’t understood. So take a moment and just consider, if you are a presenter and your presentation is being live blogged… What do you do?
His answer to this question is here.
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Great observations and ideas from Stuart… We (Corante, the “producers” of this blog) and FAST made a point at FASTforward ‘07, which this blog was launched in support of, of trying to create a blogger-friendly climate and brought many of the contributors to this blog to the event, hosted David Weinberger who conducted interviews with many of the speakers, and invited other bloggers to attend as well. We also set up a bloggers’ lounge in a centrally-located spot that proved a lively room for bloggers, press, and others to convene in. The bloggers were also very active participants in the more intimate sessions, e.g. the lunch at which the Economist discussed the results of their survey with Andrew McAfee and others. They added greatly to the general tone of the event and also helped, of course, to share the observations of the speakers, panelists, and others with those who weren’t able to attend.
As for FASTforward 2008, you can expect more of the same – broad blogging and social media support and an interview series as well as the deeper incorporation of bloggers into the program and proceedings. For those looking to meet the contributors to this blog, we’re hoping they’ll all be in attendance.
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