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Archive for January, 2008

Forrester’s Most Recent Predictions for the Emerging Enterprise 2.0 Market

by Jon Husband

This just off the presses at ZDNet …

It won’t be a surprise to most of the FASTForward blog readers, as I think there’s probably a unanimous consensus amongst analysts and pundits who write on this blog that social computing in an enterprise setting and the related architectures of hardware and software is an important and massive shift that will affect knowledge work and organizational structures.

And it’s now clear that Forrester, Gartner, Jupiter, McKinsey, Deloitte Touche, Watson Wyatt, Ernst & Young, IBM, Microsoft, Oracle, Sun … all the major ‘brand name’ providers of advice and technology to enterprises … are taking the emergence of Enterprise 2.0 very seriously.

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Enterprise Web 2.0 predictions from Forrester

Forrester published a report, “Top Enterprise Web 2.0 Predictions For 2008” ($775, about $100 per page), which concludes that blogs, wikis, and social networking will further gain importance in 2008 as enterprises look to Web 2.0 tools to solve long-standing worker problems.

Not a big revelation.

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..

UPDATE:

Huh ?  42% "Not on our agenda" and 32%  "Not a priority"  translates into Forrester’s "Web 2.0 will be a 2008 priority" ?

Did that non sequitur get your attention ? It did mine.

The next section of the short ZDNet piece states:

Forrester expects at least half of the 42 percent of enterprises that say Web 2.0 is not on their agenda to make it a priority by year’s end. Here’s why:

First, the IT shops that began experimenting with enterprise Web 2.0 tools for their own use in 2007 — for tasks like help desk ticket resolution, standards and documentation tracking and IT project management — will begin rolling out these tools more broadly to lines of business as they pass IT muster.

Second, CIOs will concede that they cannot quell passionate employees’ use of consumer-oriented or SaaS Web 2.0 tools and will mitigate risk by deploying enterprise-class tools in their stead.

Finally, for IT departments aspiring to be more relevant to the business, enterprise Web 2.0 tools will be a high-impact, low-cost method to show leadership and innovation.

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Top articles of 2007 for McKinsey & Web 2.0 and one prediction for 2008

by Bill Ives

I recently received the list of most widely read McKinsey articles over the past year They said that “there was also great interest in articles on technology (including software as a service and Web 2.0) and on the crafting of simple marketing messages.” Here is what they were referring to in their words:

3. MARKETING | How businesses are using Web 2.0: A McKinsey Global Survey
By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.

8. HIGH TECH | Delivering software as a service
A new delivery method is shaking the software industry’s foundations. Traditional vendors should take heed.

9. GOVERNANCE | Crafting a message that sticks: An interview with Chip Heath
The key to effective communication: make it simple, make it concrete, and make it surprising.

10. MARKETING | How companies are marketing online: A McKinsey Global Survey
A survey of marketers from around the world shows where online tools are most important, how they’re being used, and on which ones companies plan to spend more.

I included number 9 as I also found it to be a useful primer on how to write a good blog post, as well as communication in general. I would add to the first one, written in March 07, that another major emerging use is the application of web 2.0 principles to workflow applications. There is a new breed of web 2.0 or enterprise 2.0 tools that go beyond blogs and wikis to create workflow applications that incorporate this new transparency. Many of these have been covered in this blog. The transparency these tools offer allows for better team work AND a searchable, archived window into what the organization is doing for all who need to know, should know, and can benefit from this knowledge.

Now, when I say workflow or work process I do not mean the static inflexible workflow of old style content management or project management tools. The advantage of these new tools is that they allow work processes that are more organic and dynamic. They allow the users to control the workflow or process, build it up from tasks and make changes as needed. And, to repeat, they allow for transparency and archiving, and thus KM, to be a byproduct of work, rather than an added requirement. If they are smart at McKinsey this will be a feature for one of their articles or studies in 2008.

BTW, I started thinking about these last thoughts when Stan Garfield asked me to think about what I would say in a KM keynote address today.

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Twitter & Public Radio and Public Life

by Rob Paterson

[photopress:dinerBPPNPR.jpg,full,centered]

The Bryant Park Project (Twitter feed here)now has an inner core of over 200 “Diners” – this in a week. As Twitter gains a hold, BPP are also looking at how Twitter affects the political process. Here is the Twitter reality of the Primaries as compiled by Laura C <!– –>

I’m scrounging around for legitimate Twitter feeds from the presidential candidates. So far, my list looks like this:

Ron Paul, @RonPaul2008, with 822 followers
John Edwards, @johnedwards, with 4,282 followers
Barack Obama, @BarackObama, with 6,654 followers
Hillary Clinton, @hillaryclinton, with 197 followers

What do make of the Obama/Clinton result here?

What could Twitter do to bring younger voters back?

How might Twitter affect politics?

Update – Here is Lee Siegel talking about how BPP is using social media – Lee talks about how the “Cup Cake” is a refuge. Don’t understand – check the link

Update – Here is Andy Carvin with more on the Diner

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Seeing the 2.0 World – Michael Wesch

by Rob Paterson

“The Machine is Us/ing Us

A picture is worth a thousand words – So this video is worth millions (By the way MW also has made the best film on Learning today as well)

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Twitter and a New Kind of News

by Rob Paterson

[photopress:carvinelectiontwits.png,full,centered]

This is a slice of time last night on my Twitter. I am watching TV but I have my iTouch in my lap. When the ads come on, I mute the set and go back to my Twitter feed. here I have a real friend – not a Fake Friend – Andy Carvin covering the South Carolina Primary. I also have a Twitter friend worrying about how to cope with teen boys – her son is out late.

As Andy twittered his coverage, others that I know, pitched in too.

This was not strangers talking to strangers but Friends Talking to Friends – much much much much warmer.

Add the back channel of a parent asking for help about how to cope with your teens being out late and this is an entirely new Media Experience.

I am inside a system – inside a system that is deeply human and that I feel a part of.

BPPDiner – the Twitter inner circle for Bryant Park Project is also adding this warmth to the show. Already we are seeing program ideas being discussed in real time with the listener. Over the weekend even contact is still there between the crew and each other and their inner group.

My intuition is shouting out that somehting that I don’t fully understand yet is happening that will turn out to be momentous.

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