Sited … CounterIntuitive
by Jon Husband
Via Jeremiah Owyang on Twitter, I learned that George Colony, Forrester’s CEO, has recently started a blog (… as Rob Paterson has been pointing out, Twitter is a great place to pick what’s of interest to you out of a flow of murmurs, pointers and other snippets from a bunch of smart people)
I think Forrester has been pretty steady and early in their understanding that blogging is here to stay and will have large impacts upon marketing, PR and the evolution of knowledge work inside the enterprise. Forrester’s Charlene Li was early to the party and produced some good research about the blogging and social software phenomena in a business context …
- Blogging: Big Deal or Bubble? (November 2004)
- Corporate Blogging Policies (Public Wiki)
- The ROI of Blogging – The "Why" and "How" of External Blogging Accountability (January 2007)
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… and more recently Forrester had the good sense to hire Jeremiah (Owyang), a smart and well-informed fellow.
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It will be interesting to watch and read Colony’s blogging, and over time see if he, like many other people, comes to believe that it is useful to think, question and listen in public and "out loud".
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Tags: Forrester, CEO blogging, Charlene Li, Jeremiah Owyang
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