Recommendation & Search: New FAST White Paper
by Hadley Reynolds
FAST recently released a white paper on the business and technology of recommendations that, yes, we are recommending to FASTforward Blog readers.
Focusing on the business challenges facing managers of media and entertainment websites, the paper, Enhancing Content Discovery Through Recommendations Solutions, includes insights on how innovators can:
- Grow content and advertising revenues by exposing new or unknown content. Current search structures guide users to content within a particular topic area or category. By building associations across categories, recommendations expose users to what they may have otherwise bypassed
- Encourage browsing by teasing users with additional content choices, and spotlight popular content to drive wider distribution
- Obtain customer intelligence on which content items are most valued. Feedback loops analyze what content is preferred and not preferred in near real time by blending active feedback and customer behavior statistics
- Connect users with communities and experts who share their interests. The social context provides a rich source of insight on connecting people both with content and other people who share their interests or questions.
Register here to download this free paper from FAST today — and let us know who you would like to recommend it to!
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