Comments on: Advertising: Relic of Inefficiency http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Paula Thornton http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/comment-page-1/#comment-147229 Paula Thornton Tue, 19 Feb 2008 07:02:07 +0000 http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/#comment-147229 Rob: For the sake of efficiency, since it took me a while to make the appropriate connections to your piece you mentioned, I'm including the link here: http://experienceadvertising.blogspot.com/2008/02/is-advertising-inefficient.html I am particularly encouraged by your voice...the strength and forthrightness of it, "We are the next generation of marketing professionals and it is our responsibility to understand how to navigate this new media landscape." Don Tapscott would be proud...(what a phenomenal keynote he gave tonight that celebrated this sort of youthful exuberance). Rob: For the sake of efficiency, since it took me a while to make the appropriate connections to your piece you mentioned, I’m including the link here:
http://experienceadvertising.blogspot.com/2008/02/is-advertising-inefficient.html

I am particularly encouraged by your voice…the strength and forthrightness of it, “We are the next generation of marketing professionals and it is our responsibility to understand how to navigate this new media landscape.” Don Tapscott would be proud…(what a phenomenal keynote he gave tonight that celebrated this sort of youthful exuberance).

]]> By: Rob Frappier http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/comment-page-1/#comment-147164 Rob Frappier Mon, 18 Feb 2008 19:56:28 +0000 http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/#comment-147164 Great post. I responded to it over at my blog for Experience.com. As a soon to be college graduate and future marketing professional, I'm fascinated by the shift that marketing has taken in just the past few years. I think that the one-way mode of communication used in traditional advertising is more or less dead and that finding ways to engage the consumer in some type of dialogue is the future of the industry. I mean, if Time Magazine can name "You" as the person of the year, it's pretty obvious that we're in the middle of a revolution in media. Great post. I responded to it over at my blog for Experience.com. As a soon to be college graduate and future marketing professional, I’m fascinated by the shift that marketing has taken in just the past few years. I think that the one-way mode of communication used in traditional advertising is more or less dead and that finding ways to engage the consumer in some type of dialogue is the future of the industry. I mean, if Time Magazine can name “You” as the person of the year, it’s pretty obvious that we’re in the middle of a revolution in media.

]]> By: Tom Guarriello http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/comment-page-1/#comment-147157 Tom Guarriello Mon, 18 Feb 2008 15:49:50 +0000 http://www.fastforwardblog.com/2008/02/18/advertising-relic-of-inefficiency/#comment-147157 Terrific post, Paula. I recently blogged the BRITE conference (courtesy of Francois) and found many of the senior marketing executives in attendance bewildered by the current landscape. Your line about advertising's survival being dependent on the marketplace's familiarity with it and its established monetization mechanisms sounds like a description of the buggy whip business in the late 19th century. Big changes coming, to be sure, but, as you say, predicting their arrival date and form is prognosticating, itself a pretty tricky game. Terrific post, Paula. I recently blogged the BRITE conference (courtesy of Francois) and found many of the senior marketing executives in attendance bewildered by the current landscape. Your line about advertising’s survival being dependent on the marketplace’s familiarity with it and its established monetization mechanisms sounds like a description of the buggy whip business in the late 19th century. Big changes coming, to be sure, but, as you say, predicting their arrival date and form is prognosticating, itself a pretty tricky game.

]]>