Jevon: I was there last year — one thing I was surprised by (sensing same from your observations) is the level of frustration with the attendees. Last year it wasn’t directed at vendors, it was directed at their ‘boxed-in’ frustrations.
Looking back on it now, it was a different sort of ‘revolution’ waiting to happen. These were the people stuck with ‘getting it done’ — but they had no voice, and no real control over resources.
They’re the prime candidates for 2.0 subversiveness. When the pressure gets high enough they’ll just effectively do what they want with what they can put their hands on.
Only in all full disclosure, many of these resources were also hampered by highly regulated industries — finance and aviation. Although when the economy is teetering on financial institutions that could be gone tomorrow, there may be more gloves coming off.
See what you can find out in conversations. Look for more ’street talk’.
And for goodness sake, make sure you crash the special ‘no vendors allowed’ customer roundtables — that’s where you can learn the most (if you can get the Gartner facilitators to stop talking long enough to listen to the others).
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