The New Natives
by Paula Thornton
While the keynotes from FASTforward ‘08 featured topics and elements of the ‘new’ Digital Natives, now there’s a whole new category: Long-tail natives of Social Work-net-ing
Read Lauie Parker’s experience journey, over the several-year evolution of P&G’s Long-Tail-of-Research via the Innocentive research collaboration model: Profiles in Innovation.
An issue for a lowly graduate student…grad students don’t exactly have the time or the resources to actually try the chemistry that is needed to demonstrate solutions to synthetic problems…. my first submitted solution…although I didn’t win…I received helpful critique and encouragement in the review of my solution.
How’d I become aware of this piece? Via the ‘draw’ of their recently-improved-format newsletter: Inside Innovation, delivered straight to my inbox.
Let’s just say that their overall design progression has been positive (but then I don’t rely on ‘opinion’, I look at the data).
Innocentive: July 2001
Innocentive: 2003-2007
Innocentive: Today
