Invitation to FAST Webcast – 4/29: 2.0 Models in B2B Content
by Hylton Jolliffe
FAST invites you to join a hosted conversation between Graeme McCracken, Chief Operating Officer at Reed Business Search, and Kate Worlock, Director, Market Intelligence Service, Outsell.
When: Tuesday, April 29th, 2008 2:00-3:00 pm EDT
Register Now by clicking here.
Learn how Reed Business, a member of the Reed Elsevier Group and largest B2B publisher in the world, is winning the premium content war by transforming their business from content creator to a leading vertical search provider. Graeme McCracken and Kate Worlock will discuss the approach Reed has taken to strategically leverage search and semantics across its portfolio of properties to provide a superior information discovery and consumption experience for its community and a flexible foundation for Reed Business.
Some Key Topics in the discussion:
- How publishers are bypassing Google and instead delivering their own state-of-the-art search models to showcase premium content, generate new revenue, and deliver precise and relevant content to build a loyal user base
- How positioning search as a platform, both push and pull, can help alleviate typical search pain points and drive traffic across sites to create a consistent and improved experience for users
- The role of search in unifying internal and external sources for a 360-degree view of information
- How search experiences can be segmented to meet the needs of different end user communities.
