How to Gently Encourage Enterprise 2.0 Adoption
by Joe McKendrick
In many enterprises, Enterprise 2.0 ends up getting adopted under the radar, especially when clueless corporate types won’t see the light. Then there are those who attend a seminar or read a business journal article, and decide “we have to have this ‘Enterprise 2.0 stuff’ now or else.”
Geek & Poke’s Oliver Widder gives us an example of a corporate effort to sell E2.0 to the enterprise. You know, shades of “the floggings will continue until morale improves.”
