Enterprise 2.0 Surely working with nature vs against?
by Rob Paterson
Isn’t an underlying principle of 2.0 that it uses nature’s rules and hence should make everything a lot easier?
But because we have all spent a life time working against nature – using effort and control to hold back chaos – many of us don’t know what working with nature might look or feel like.
I who blather on about nature all the time am as guilty as any of us – I know this failure of mine to be true when I saw the 2 videos in this week’s ‘Phoric that were offered up by the incomparable Chris Corrigan.
Here is a taste – a video that shows that we need only use small tools to do big things – reminds me of the power of Twitter. Just as an aside, over 3 million people have seen this video. The power of 2.0! The other videos show why control is overrated as are goals!!!! Wow think of that Goals overrated? Give up control – NEVER!
