H & R Block uses Twitter to Listen to its Brand
by Rob Paterson
H & R Block is one the early adopters who are finding value by using Twitter - their “Nervous System” is becoming more sensitive. It’s all about the “QUALITY OF THE ENGAGEMENT”!
In the past, mass marketing was only about the numbers. Now it’s is more about the value of the key relationships. With 34 tight relationships - you can reach 1.3 million people!
Interview of Amy Worley from HR Block By Rodney Rumford of www.Facereviews.com Amy discusses how they have used social media effectively for the HR Block Brand.
PS hours after my post on Zappos and Twitter - I was contacted by the CEO of Zappos - Now that is listening!!!
