inicio mail me! sindicaci;ón

Your Knowledge of Enterprise 2.0, Knowledge Management, Work Design In Action …

by Jon Husband

I am pleased to report that I will be speaking at KMWorld 2008 in San Jose, California later this year. the working title is "The Emerging Enterprise 2.0 Workplace: Cultural Markers, Competencies, & Core Change Challenges".

I’d like any of you who may be interested to help me, and perhaps help advance the general state of awareness and understanding of the type and scope of impacts the developments of the last several years have brought to the knowledge workplace.

A couple of months ago on this blog there was an interesting discussion unfold around an exploration of KM’s past and Enterprise 2.0’s present and (possible) future titled Retrospective on KM and the Impact of Web 2.0

In one camp some commenters gathered around the possibility that the post neatly "outlined the nexus of Enterprise 2.0, Web 2.0, and KM 2.0."  In the other camp the position was taken that:

.

1. KM is not adaptive, Web 2.0 is.
2. KM supports collaboration. Collaboration is not social networking; 2.0 supports the latter.
3. KM wants to manage things; 2.0 wants to free things in loosely connected ways

.

It seems clear that web services and personal "knowledge management" tools are migrating from the consumer Web into the workplace.  That phenomenon, combined with RSS feeds, wikis, search capabilities that are pushing towards the confluence of intent, imagination and serendipity and the growing scope of interactivity all of us are learning from the constant presence of the Web, may be forcing the issue of fundamentally rethinking the established and still-accepted ways of structuring, organizing and managing knowledge work.  Then again, maybe not ?

I know my position … I have argued for quite a while that the fundamental principles of work design need to change from those underpinning the industrial age to principles that stem from network structures and dynamics and yet still respect relevant core assumptions about domains and bodies of knowledge.  But there are very many other perspectives, concepts and examples that can either rebut or amplify that position.

I’d really like to take a stab at advancing the general debate about the issues cited above, as I believe there is a real opportunity to 1) stimulate the widespread and rapid shedding of obsolete elements of Industrial Age work design, 2) create much wider understanding about the congruence between some of the fundamental concepts of traditional KM and some of the fundamental dynamics of enterprise social computing, and 3) help popularize and make simple and easy to understand why there are real opportunities now for enterprises to (insert cliché here) tap into the potential and collective wisdom of employees and customers whilst also offering (and benefiting from) enriched jobs and more flexible and responsive cultures.

So … what I’d like to do now to  is gather your input in the form of questions, assertions, opinions and links to references such as articles and essays that speak to the differences, similarities, complements and conflicts between the concepts of KM and the use of social computing in the workplace that has been labeled Enterprise 2.0.  With that input there’s a chance I may be able to synthesize the content (mine and yours) to present at KMWorld 2008 that helps to clarify what’s new and useful and what’s not.

That’s what the comments section below is for.  Let’s see if we can create a knowledgeable, practical and useful conversation.

I’d also like to bring your attention to a new book by British author Niall Cook (with foreword by Don Tapscott of Wikinomics fame) titled "Enterprise 2.0 - How Social Software Will Change The Future of Work". 

Evidently I or we are not the only ones who think there are large opportunities for both intelligent, common-sensical and incremental improvements to knowledge work and for radical innovation and fundamental change.

.

Powered by Qumana

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • E-mail this story to a friend!
  • Print this article!
  • TwitThis
  • del.icio.us
  • Facebook
  • Reddit
  • bodytext
  • Google
  • StumbleUpon
  • SphereIt


2 Comments »

Luis AlberolaJuly 8th, 2008 at 3:40 pm

Hello Jon
An interesting and challenging speech for you …
I work on these subjects in France. So far, my main contribution would be to say that we yet have to free ourselves from buzzwords. KM, social networking, COPs, … have different meanings in different corporate cultures (and languages).
Similarly, I do not think there is an “industrial age” workplace and a “knowedge worker workplace”. Very simply, workplace strategy, design and management is appearing as a real business subject matter. Different activities will require different workplaces, and being able to design adapted workplaces for its different activities and helping its employees thrive in this new, multiple environment, is going to become a competitive advantage for corporations
I’ll be glad to see what you make of that speech
Best

Jon HusbandJuly 9th, 2008 at 10:50 am

Thanks for your input, Luis.

Generally, I agree with what you have to say, though I look atthis …

Similarly, I do not think there is an “industrial age” workplace and a “knowedge worker workplace”. Very simply, workplace strategy, design and management is appearing as a real business subject matter.

perhaps a bit differently. I spent 15 years working with large companies as a consultant applying one of the dominant methodologies for work design. I believe that most of the “workplace design, strategy and management” at least in North America and much of western Europe has fundamental assumptions derived from the philosophy of Taylorism. The appearance of information technology applied in massive ways in organizations from the mid 80’s through to today (and continuing) has led to increasing variation and customization, which is what I believe is leading to your …

appearing as a real business subject matter. Different activities will require different workplaces, and being able to design adapted workplaces for its different activities and helping its employees thrive in this new, multiple environment, is going to become a competitive advantage for corporations

In other words, the fragmentation, atomization, personalization - call it what you will - we are all experiencing in many aspects of our lives is also happening in / to the workplace. Yes, in different ways depending upon different (national and corporate) cultures .. and of course different languages and different cultures (stemming from educational systems and the ways people create understanding and meaning) will have different ways of using information and collaboration to create and use knowledge.

» Subscribe to the RSS feed for these comments

Your comment

Want an image to appear near your comment? Go to gravatar.com

HTML-Tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>