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NPR opens the Kimono - Inside NPR

by Rob Paterson

One of the aspects that I love about NPR’s new morning Show Bryant Park is that the show shows you what is going on behind the scenes with their Twitter feed and a daily video showing what will be on the show the next day.

BPP was tested in beta by allowing a lot of interaction - real time research.

Now NPR are going further - they are starting a blog whose purpose is to get behind the scenes, under the hood, open the kimono. What people like Andy and Dennis understand is that the more human NPR is, the greater the attachment.

Here is the fist key post:

On behalf of the NPR Digital Media team, we’d like to welcome you to Inside NPR.org, a new blog that will serve as our official headquarters for new features and services we’re developing for the NPR Web site. It’s a chance for you to explore some of the many projects we’re working on, and help us make them more useful as we roll them out.

The idea behind this blog has its roots in our two newest shows - Tell Me More and The Bryant Park Project. Both of them were rolled out as blogs many months before they were ready to go on air, in the hopes of getting as much public feedback as possible. Historically, it’s common to develop a show behind the scenes, only giving listeners a chance to hear it when it was ready for prime time. By creating online communities for each show while they were still “rough cuts,” we were able to build better programs because of it.

Now, we’d like to apply the same rough cuts idea to our online services in general. Whether it’s rolling out social networking, building new mobile products or improving our online strategy in general, we’re hoping we can develop better tools if you’re a part of the conversation.

In the coming weeks and months, you’ll hear from a variety of people from behind the scenes at NPR.org - software developers, product managers, online producers and others who are working on new Web site features. We hope that talking about these activities more openly will help create a virtuous cycle of product development and feedback.

Thanks for joining us; we look forward to brainstorming with you!

— Andy Carvin and Daniel Jacobson

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