The Circles of 2.0 in Business
by Jevon MacDonald
Susan and I have been talking a lot lately about how much confusion there is around what parts of 2.0 play a role in a business, and where. The mixing and mingling of PR vs Enterprise Social Media, vs collaboration vs enterprise 2.0 tends to get mixed up quickly as people jockey for contracts and to establish themselves in the space.
Customers are left pretty confused, being sold a hammer to tighten a bolt and a lawnmower to take in their crop of wheat.
This diagram is intended to help us break apart each component and see it in the right context. Where does Social Media overlap with Enterprise 2.0? How about collaboration?
By no means are we saying that this is complete, it is just a start. We need your help. Head over to Susan’s blog to find out how you can contribute.
Over the next few weeks I will be looking at each part of the 2.0 diagram, and what it means for the enterprise.
