Comments on: Are Enterprise 2.0 Applications Prices Going to Fall? What About Market Size? http://www.fastforwardblog.com/2008/10/14/are-enterprise-20-applications-prices-going-to-fall-what-about-market-size/ Sat, 07 Nov 2009 18:38:51 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jordan Frank http://www.fastforwardblog.com/2008/10/14/are-enterprise-20-applications-prices-going-to-fall-what-about-market-size/comment-page-1/#comment-193993 Jordan Frank Mon, 24 Nov 2008 17:35:18 +0000 http://www.fastforwardblog.com/?p=1159#comment-193993 Hi Bill - Since you've made this post, I've written a thorough response to it, and other entries elsewhere which are predictive of how the E2.0 market will fare in the current climate. http://traction.tractionsoftware.com/traction/permalink/Blog904 Furthermore, with the announcement of record revenue (for the 6th year in a row) we've been able to show evidence from the trenches that this market (or at least our own performance) continues to grow, not shrink, against the economic tide: http://traction.tractionsoftware.com/traction/permalink/Blog871 Hi Bill – Since you’ve made this post, I’ve written a thorough response to it, and other entries elsewhere which are predictive of how the E2.0 market will fare in the current climate.

http://traction.tractionsoftware.com/traction/permalink/Blog904

Furthermore, with the announcement of record revenue (for the 6th year in a row) we’ve been able to show evidence from the trenches that this market (or at least our own performance) continues to grow, not shrink, against the economic tide:

http://traction.tractionsoftware.com/traction/permalink/Blog871

]]> By: Bill Ives http://www.fastforwardblog.com/2008/10/14/are-enterprise-20-applications-prices-going-to-fall-what-about-market-size/comment-page-1/#comment-185714 Bill Ives Tue, 14 Oct 2008 19:39:18 +0000 http://www.fastforwardblog.com/?p=1159#comment-185714 Jordan. Thanks for your comments. It is really good to get the perspective of the tool suppliers on this issue. Traction is certainly another vendor that is offering an excellent integrated suite of tools and continues to add more functionality. Bill Jordan. Thanks for your comments. It is really good to get the perspective of the tool suppliers on this issue. Traction is certainly another vendor that is offering an excellent integrated suite of tools and continues to add more functionality. Bill

]]> By: Jordan Frank http://www.fastforwardblog.com/2008/10/14/are-enterprise-20-applications-prices-going-to-fall-what-about-market-size/comment-page-1/#comment-185712 Jordan Frank Tue, 14 Oct 2008 19:20:33 +0000 http://www.fastforwardblog.com/?p=1159#comment-185712 It's sensible to consider that increasing competition and a tough economy would put pricing pressure on all vendors in a market. In the current market for Enterprise 2.0 tools, however, I think the following caveats may apply: - Pressure is highest on the ECM vendors trying to enter and keep a position in the E2.0 Market. - Smaller players already tend to provide a free option and a reasonable price ramp. For Example, our Traction TeamPage licensing offers a free 5 user version and annual pricing starting at $3750. - As most products evolve into suites, the assertion that any one category of product will fall in price the most is questionable. There are few if any pure play blog or pure play wiki platforms. By way of example, TeamPage has always had facilities for blogs, wikis, discussion, document management, tagging and search. We recently added moderation, wiki page name management, and user profiles. With respect to market size, the current economic conditions will surely reduce overall market sizing forecasts, but is also sure to force vendors off the playing field. So, the result will be a smaller market overall, but perhaps neutral for the survivors. Jordan Frank www.tractionsoftware.com It’s sensible to consider that increasing competition and a tough economy would put pricing pressure on all vendors in a market. In the current market for Enterprise 2.0 tools, however, I think the following caveats may apply:

- Pressure is highest on the ECM vendors trying to enter and keep a position in the E2.0 Market.

- Smaller players already tend to provide a free option and a reasonable price ramp. For Example, our Traction TeamPage licensing offers a free 5 user version and annual pricing starting at $3750.

- As most products evolve into suites, the assertion that any one category of product will fall in price the most is questionable. There are few if any pure play blog or pure play wiki platforms. By way of example, TeamPage has always had facilities for blogs, wikis, discussion, document management, tagging and search. We recently added moderation, wiki page name management, and user profiles.

With respect to market size, the current economic conditions will surely reduce overall market sizing forecasts, but is also sure to force vendors off the playing field. So, the result will be a smaller market overall, but perhaps neutral for the survivors.

Jordan Frank
http://www.tractionsoftware.com

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