The other Ads, though were very relevant. The Hotel information I noted and have every intention of using for one of a number of conferences I’m involved in organising every year. The Children’s Clothes website I’ve already told a couple of people about and the Job site I’ve been to a couple of times besides. I’ve never had this kind of interaction with online Ads before.

I concluded it was because Facebook was advertising to me, the page owner, for whom they have very specific demographic information which they use to target me as opposed to those who visit my page as Google Adsense does. My friend thought the only difference was all the Ads I saw were Kenyan, and that made all the difference.

Also, I did not find them intrusive at all. They were to the write of my page, caught the corner of my eye but they didn’t distract me at all from my business on Facebook and in fact, I can ignore them quite easily.

But, there’s also merit in the idea that product reputation building(recommendations) is the future of SNS advertising, whatever that portends. I know that if a book, or a travel destination was highly recommended by people I know, I’d be more intrigued by it. So all the ‘I’m a fan of’ business is the right step toward that, I suppose.

I ramble. I apologise. The subject intrigues me.