Comments on: Bears and Bulls Ride Social Media into 2009 http://www.fastforwardblog.com/2009/01/01/bears-and-bulls-ride-social-media-into-2009/ Fri, 28 Oct 2011 01:28:22 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Bill Ives http://www.fastforwardblog.com/2009/01/01/bears-and-bulls-ride-social-media-into-2009/comment-page-1/#comment-204961 Bill Ives Fri, 02 Jan 2009 20:25:05 +0000 http://www.fastforwardblog.com/?p=1247#comment-204961 Roger Thanks for your comment and I certainly agree with you. I have seen at least one study of marketing decision makers that said spending on marketing through social media will be up in 2009. I continue to see interest in market facing blogs from my clients. At the same vendors who provide social media for use inside the enterprise reports strong growth in my informal sampling. Bill Roger

Thanks for your comment and I certainly agree with you. I have seen at least one study of marketing decision makers that said spending on marketing through social media will be up in 2009. I continue to see interest in market facing blogs from my clients. At the same vendors who provide social media for use inside the enterprise reports strong growth in my informal sampling. Bill

]]> By: Roger http://www.fastforwardblog.com/2009/01/01/bears-and-bulls-ride-social-media-into-2009/comment-page-1/#comment-204953 Roger Fri, 02 Jan 2009 18:54:46 +0000 http://www.fastforwardblog.com/?p=1247#comment-204953 Very insightful. I am very bullish on social media, particularly in this down economy. Social media is maturing to the point when marketers can measure ROI, and metrics are improving such that ROI can be calculated with greater precision. This issue was a significant hindrance to adoption, but when marketers see the value they will pull money from big ticket campaigns and redirect them to social media. It's all about bang for the buck. Ad budgets that don't show a return will be cut, but advertisers will still have budgets -- a bigger piece of that pie will now be going to social media. Very insightful. I am very bullish on social media, particularly in this down economy.

Social media is maturing to the point when marketers can measure ROI, and metrics are improving such that ROI can be calculated with greater precision. This issue was a significant hindrance to adoption, but when marketers see the value they will pull money from big ticket campaigns and redirect them to social media. It’s all about bang for the buck. Ad budgets that don’t show a return will be cut, but advertisers will still have budgets — a bigger piece of that pie will now be going to social media.

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