Twitter and Newspapers – How we at Fast Forward Blog can help you use Twitter better
by Rob Paterson
One thing is clear for sure now – Twitter is the best way to follow breaking news – whether it is a political campaign or convention, a natural disaster such as a fire or earthquake or a terror attack such as Mumbai.
So if you are in the news business and don’t use Twitter well – well you are not in the game are you?
Here is a comprehensive review of the state of play with Twitter and Newspapers – who is doing it better than others – check to see your paper.(Thanks to Graphic Designer)
Learning how to use Twitter well will I think be important in 2009. I don’t think it is enough to have a geekie person alone using it for your new organization. This deceptively simple tool has enormous latent power to help a news organization – or for that matter any organization.
We are going to do our best to help you. Our little team here on Fast Forward Blog has written a lot over the last 2 years about Twitter – we have also linked to many who are not good but brilliant on this topic.
Look for a short booklet from us in late January on how we see Twitter – our hope is to offer a comprehensive view of
- What it is – the nuts and bolts
- Why it has the power to help and has such a huge ROI – the science behind the “social” – going beyond “authority” to seeing the “leverage”
- The Twitter Ecosystem – the better tools that augment its power
- Who it is helping now and why – media, marketing, branding, research, customer service, those of us who work alone
- What its potential may be in many fields
Our hope is that we can aggregate the insight of this blog into a series of Booklets that will enable you to have a document – with all the links – that you can use to help you and your team as a learning tool. For, while reading good posts online is helpful, having good ideas pulled together in one place is better for learning about the new.
We hope that we can end up with “The Best of Twitter” and later the Best of any Social Media Topic.
Happy New Year
