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Did You Vote in the Shorty Awards?

by Bill Ives

This is another “it had to happen but the apocalypse must be near” moment. I learned about the Shorty Awards that honors the best producers of short (140 characters or less, on Twitter) content in 2008. There are many categories  (e.g., sports, news, food, personal photography weird).  Mari Smith, who writes the Why Facebook blog, was pushing her candidacy and urging her readers to vote for her. It is too late for the initial tally as the initial round of voting ended midnight December 31. Had I known I would have voted for our own Paula Thornton.

However, as TechCrunch writes the “five Tweeters with the most nominations in each category will take part in a final round between January 5th and 14th. An awards ceremony will be held in New York in late January, where the winners of the “most important categories” (the site doesn’t say what qualifies as important) will be able to deliver acceptance speeches in person or via video in 140 characters or less.”

How do they say this with a straight face? What is next? Perhaps the Oscars should adopt this principle to avoid overly long acceptance speeches, as our attention spans get shorter. At least they need to have a speech that can be summarized on Twitter

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2 Comments »

Steve RadickJanuary 8th, 2009 at 11:35 pm

I’ve hated the Shorty awards since I first heard about them. Made-up awards to help make people more “Internet famous.” This is the same reason I can’t stand the tweets about “help me reach 10,000 followers by midnight!” Who cares? Who are you competing with? Are you getting any value out of this grand self-promotion or is it simply to say that you “know Internet marketing” by saying you have 10,000 followers. It’s not about the number of your followers – it’s about the quality of your relationships out there.

Joel Postman has a great post on this phenomenon here – http://www.socializedpr.com/my-big-fat-failed-experiment-in-self-promotion/.

Bill IvesJanuary 9th, 2009 at 12:41 pm

Steve

Thanks for your comment. I have seen worse blog awards that try to get you to pay an entry fee to compete for the “honors” they offer. There is a real scam. I do think there is a place for legitimate recognition for good work but it seems like there is a lot of self-promotion that downgrades many awards as you mention. I also agree about the quality versus quantity issue. I recently saw a blog post about what to do when you reach the 5000 person limit for Facebook friends. It seems that 5000 friends in an oxymoron. Bill

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