FASTforward’09 Interview: Geoff Cubitt, CTO, Roundarch
by Joshua-Michéle Ross
Among the topics covered in my chat with Geofff: how search is informing usability, the evolution of search and its role in user interaction, how today’s more sophisticated search enables companies to guide users towards increasingly more relevant results, the ability to give users decision-making opportunities in the search experience, and association-making in the search experience.
BIO: As Chief Technology Officer, Geoff Cubitt is responsible for establishing the technology vision that guides the development of our service offerings, delivery methodology and vendor partner relationships. Together with the Chief Experience Officer, Geoff shapes a unified vision of user experience and technology that is the essence of Roundarch. Geoff has led the build-out of Roundarch’s highly successful J2EE frameworks and Rich Internet Application delivery offering. Geoff has 18 years of systems development, operations improvement and consulting experience, with the past 10 years focused on eBusiness/CRM. Prior to joining Roundarch Geoff was one of the founding members of Deloitte Consulting’s CRM and eBusiness practice. Geoff has significant experience designing and managing complex Web solutions with integration to enterprise systems for several industry-leading organizations including American Express, Bear Stearns, JPMorgan Chase, Northern Trust, HP, Agilent, Molex, Waters, Baxter Healthcare and Best Buy. Geoff has an MS in Industrial Engineering from Stanford University and a BS in Industrial Engineering from Purdue University.
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