FASTforward’09 Interview: Jevon MacDonald, founder of Firestoker, and FASTforward contributor
by Joshua-Michéle Ross
Jevon MacDonald, a FastForward blogger and the founder of Firestoker.com, spoke with me today about the future of the Social Enterprise and how search is changing because of the shift towards social tools. Jevon talked about the need to address real business value and to look at how social concepts can be applied to existing business processes and intent.
BIO: Jevon MacDonald, based in Toronto, is the founder of firestoker.com, a software and services company which works closely with customers to create full service enterprse software deployments and strategic guidance in order to help redefine and recreate their business using social business concepts and tools. He was previously a partner of The Renewal Consulting Group where he has worked on major change projects for organizations such as The Pizza Delight Group, York University, National Public Radio, the Canadian Imperial Bank of Commerce (CIBC) and others. Previously, he acted as Vice President at Argenus, Inc., a insurance comparison and recommendation tool for the life insurance industry after he founded silverorange.com, one of North America’s leading web development and creative firms. He blogs at www.socialwrite.com.
