FASTforward’09 Interview: Joe McKendrick, author, consultant
by Joshua-Michéle Ross
Joe explains in this interview how Enterprise 2.0 will help individuals and enterprises manage through the current rough economic environment. Unlike with previous downturns, we have tools and technologies that enable degrees of collaboration, information sharing, and processing that offer new alternatives. For example, the technologies and services available to individuals – LinkedIn, Facebook, and Twitter – are enabling individuals to stay in touch with peers, and tap into the power of networking. Enterprises as well have low-cost resources available that enable conversations with customers, and internal collaboration will increase productivity and product turnaround times.
BIO: Joe McKendrick is an author and independent analyst who tracks the impact of information technology on management and markets. Joe is a regular blogger on the FastForward Enterprise 2.0 community site, and also authors ZDNet’s Service Oriented Architecture blog. Joe is also SOA community manager for ebizQ, and speaks frequently on Enterprise 2.0 and SOA topics at industry events and Webcasts. Joe writes a regular column for Database Trends & Applications, and has authored numerous research reports in partnership with Unisphere Research, a division of Information Today Inc., for user groups such as SHARE, Oracle Applications Users Group, and International DB2 Users Group. In a previous life, Joe served as director of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields.
