FASTforward’09 Interview: Peter Kim, enterprise social technology startup
by Joshua-Michéle Ross
Peter Kim’s blog, beingpeterkim.com, is one of the most influential blogs on the transformative power of social technologies. Recently Peter’s posts have begun to explore the deeper implications that these technologies are having on business. Beyond marketing usage, beyond a technological implementation, social technologies have the promise of reconfiguring our business in terms of people, process and technology. Peter is a deep thinker at the forefront of this transformation.
BIO: Peter Kim is building an enterprise social technology startup that will change the world of work, with fellow principals Jeffrey Dachis, Kate Niederhoffer, and Doug Rushkoff. The company is funded by Austin Ventures and operating in stealth mode. I was an analyst at Forrester Research in Boston, focusing on the intersection of social technology and marketing strategy. I won internal awards for Best Research and Top Keynote, publishing 36 research documents and highly rated for client speeches, advisory and workshops. Before that, I ran international marketing operations at PUMA AG, managing the budget, contracts, and building an in-house agency. I was also head of global digital marketing, building online stores in the US and Europe, localizing websites for six continents, and formulating a master digital brand architecture. Even earlier, I was part of the strategy network at Razorfish and a research analyst at Coopers & Lybrand focusing on the energy industry.
