FASTforward’09 Interview: Susan Feldman, Research Vice President, Content Technologies Group, IDC
by Joshua-Michéle Ross
Sue Feldman is a leading analyst in search technology. We discussed a broad range of topics from how “search” is being redefined in a broader context inside and outside the organization to why search is an important investment during a recession.
BIO: Susan Feldman directs IDC’s Content Technologies Group, and specializes in research on search and discovery software and digital marketplace technologies and dynamics. The Content Technologies group tracks and analyzes software that manages, organizes, maintains, archives, distributes and creates access to unstructured information in any format. New research on the digital marketplace and its requirements for technology infrastructure was added in 2006. Ms. Feldman’s area of specialization includes market research on search engines, text analytics, unified access to information, categorization and other information retrieval technologies, as well as digital marketplace dynamics. The Digital Marketplace program, in addition to search engines and search engine optimization and analytics, also studies the dynamics for the emerging advertising-driven digital marketplace. It analyzes the opportunities for and threats to IT vendors and online content providers. The underlying technology for doing business online is covered by this program.
