FASTforward’09 Interview: Bhupesh Pattni, Search Specialist with News International
by Joshua-Michéle Ross
Bhupesh Pattni is the Search Specialist with News International. He oversees search strategy and implementation over a number of newspapers including the Daily Mail and The Sun. One of the interesting issues Bhupesh raises in the interview is the question of creating search results that emulate the topic; meaning rather than present a set of links, presenting the user with a richer experience by assembling and presenting the content much as if it were a section of the newspaper.















