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FASTforward’09 Interview: Jon Husband, social computing thought leader and architect

by Joshua-Michéle Ross

As Jon explains, Monday’s two keynotes by Don Tapscott and Clay Shirky (respectively), and Charlene Li’s Tuesday keynote offer the message that today’s more interconnected, more open and easier-to-use set of conditions for creating, sharing, finding and using information is deepening and widening in its scope and impact. The scope and impact can be summarized, in his opinion, in the working definition of a concept he calls “wirearchy” … a dynamic two-way flow of power and authority based on knowledge, trust, credibility and a focus on results, enabled by interconnected people and technology.  Don, Clay and Charlene’s points and examples assert, says Jon, that we are collectively moving into a new set of conditions characterized by an interconnected and more transparent ecosystem of information.  Example after example today show us the growing impact of the decentralized distribution and use of information and knowledge on the major institutions in our society.  Leaders need to listen (much more closely than before), clarify what needs to happen and why, and engage in real ways with their constituents.

BIO: Jon Husband carries out research into business strategy, organizational structures, management and work design in the interconnected Knowledge Age. He studied the sociology of organizations and social psychology in university, and after several years in banking moved into consulting with the Hay Group in Canada, with an initial focus on job analysis, competency analysis, performance management and compensation strategy and practices. As a Senior Principal in Hay’s London, UK office he worked on HR strategy, organizational effectiveness, organizational change and leadership development issues with key multinational clients. He left the Hay Group in 1994 to focus on stakeholder-driven strategic planning and organizational development, mainly involving large-scale bottom-up high involvement methods. Over the past decade he has concentrated on the growing impacts of IT and now the Web on the design and dynamics of knowledge work. He coined the term “wirearchy” in 1999, and has been speaking about the impact of the Web on work, business models and the way(s) we live and work since then. He has also co-founded a leading Web 2.0 software company, and delivers workshops about wirearchy and its impacts for clients such as Athabasca University’s Executive MBA program, and the Banff Centre’s Leading Innovation program. Jon just finished writing a book about the impact of Web 2.0 on knowledge management, published by the ARK Group (UK), writes several blogs about social media and Web 2.0, and is an active speaker in Canada and internationally about the Web’s growing impact on enterprises.

 
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