by Joshua-Michéle Ross
February 12, 2009 at 12:00 pm
· Filed under FASTforward'09, FFC09 Interviews
Christian weighs in, from a Microsoft perspective, on the rise of social computing in the enterprise and its implications for organizations. As he and others note, consumer adoption of social sites and tools have put pressure on companies to contend with new issues, think hard on how to provide such services to their employees, and wrestle with their concerns about losing control. But, says Christian here, the reality is corporations don’t actually work in that hierarchical construct and that it’s a false mental model to say they ever really did. He goes on to discuss the benefits of unlocking these tools and technologies, how social computer in the enterprise is enabling knowledgeable people within organizations to connect and surface useful information, and suggests that the theme of the conference – “Engage Your User” – might even be a “half-note” off… That it’s more about creating an environment where users can engage each other and help themselves and their organizations.
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These are some great interviews with truly knowledgable people in the Search industry. I thought it was interesting how Christian was describing social computing as related to breaking down the corporate hierarchy. I see a lot of what you described every day at my company – I work as a chemical engineer for Henkel Corporation, an electronics adhesives manufacturer. It is impossible to know every aspect of the industry, and you really have to know who to talk to for the best information.
They say the 80s were technology-driven, 90s were customer-driven, and now everything is application-driven (provided via internet). However, there still seems to be a disconnect between the applications and how people use them. It seems the software / application designers really need to thoroughly research and obtain user feedback on how we, the consumer, want to use their programs.
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